The Aesthetic Practice Series · Tool 01

Google Ads Master Calculator

Based on Playbook Math & Patient Lifetime Value (LTV)

How to Use This Tool

Pick a Service: Select a treatment preset on the left to auto-fill industry baselines, or manually type in your own metrics.
Input Your Real Data: Enter your current monthly ad budget, average Cost Per Click (CPC), and front-desk conversion rates.
Adjust Your Margin: Use the slider to set your target profit margin. The dashboard will instantly tell you if you have mathematical "permission to scale" or if you need to pause and optimize.

Business & Campaign Inputs

1. Service & Value Metrics

Select Service / Treatment Preset

Avg Treatment Price ($)

Visits Per Year

Patient Lifespan

Retail/Other Annually ($)

2. Ad Campaign Metrics

Monthly Budget ($)

Average CPC ($)

3. Pipeline Conversions

Landing Page (%)

Lead-to-Book (%)

Consult-Close (%)

Target Marketing Margin 30%

Live Performance Dashboard

✓ Profitable

Patient Lifetime Value (?)

$3,000

Based on 2 Yr Lifespan

Max Allowable CPA (?)

$900

At 30% Target Margin

Monthly Campaign Performance

208

Clicks

20.8

Leads

20.8

Patients

$120

Actual CPA

Break-Even & Diagnostics

2.77

Patients to Break Even

$90.00

Target CPL (?)

$9.00

Break-Even Max CPC (?)

Diagnostic: To stay profitable, you cannot exceed 75 clicks to acquire one patient.

ROAS (1st Visit Only)

3.3x

Standard Dashboard View

ROAS (Lifetime Value)

25.0x

True Value (Playbook Math)